Drugs

Okay, now that I have your attention with my flashy headline, I’d like to write a few words about drugs, specifically the ones you need a prescription for.  I don’t know how many people have noticed this or maybe you’re too young to know this, but there was a time when prescription meds were not advertised on television.  If you were sick, you went to the doctor and the doctor gave you a prescription if needed.  The patient had no input into which drug was prescribed.  Why?  Because the patient is not usually a doctor.

Enter the pharmaceutical companies, who previously had to convince doctors to prescribe their products.  That was not working out so great so big pharma pulled an end around and, with the help of the FDA(thanks for nothing), went direct to the consumer.  So lucky us, we get an endless supply of commercials about erections and toenail fungus.

Healthcare costs are such a big concern these days and I can’t help but think that if the pharmaceutical companies stopped spending billions of dollars on advertising, we’d all be better off for it.

Here is a well done piece on the topic and a song that talks about pills:

http://www.npr.org/templates/story/story.php?storyId=113675737

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3 thoughts on “Drugs

  1. You have to love their tag lines, probably honed, refined, and filtered by hundreds of marketing committees and lawyers:

    “Talk to your doctor”

    “Don’t take Greedacyl if you’re allergic to any of its ingredients”

    “If you cannot afford your $6000 witch-hazel-infused sugar pill, Greeda Zeneca may be able to help. Or maybe not.”

    [cue the dog park with flowers and smiley people]
    “Possible side effects include projectile vomiting, memory loss, internal bleeding, and certain cancers. Deaths have been reported.”

    “Cashusin is thought to work by…”
    Wait–“thought to work”? They don’t *know*? How did THAT pass by the FDA?

    And when was the last time you saw a 3:00 commercial?

    Amazing. Absolutely amazing.

    Like

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